NewsFlair Airlines wins Most Innovative Marketing Award at the 2018 Airline Growth Summit

October 29, 2018by Jose Tavares

2018 Airline Growth Summit Award Winners Announced

InteliSys Aviation is proud to announce the winners of the 2018 Airline Growth Summit Banquet Awards Ceremony, held on Tuesday, October 23, 2018. These remarkable airlines were recognized for outstanding achievements across four categories: Most Innovative Marketing Campaign, Best Passenger Story, Humanitarian Excellence, and the Jock English Memorial Award for Supremacy in Customer Service. One additional airline also earned special recognition for being a member of the amelia family for 15 years.

The Most Innovative Marketing Campaign Award: Flair Airlines

Flair Airlines’ Rob Smithson, Head of Revenue & Distribution accepting the award with
Intelisys’ Frank Kays, CEO, Nikki Falavena, Director of Marketing, and Kristian Luck, VP Product Development.

Flair Airlines, an Edmonton-based low-cost airline, earned the Most Innovative Marketing Campaign Award for a heartwarming Thanksgiving social media initiative it launched this past October. The airline asked its social media networks what they were most thankful for this year and their followers responded with emotional stories. As a reward for heartfelt sharing, several people were awarded with free travel to help their holiday wishes come true:

  • Flair reunited two sisters with their brother, who was suffering from a brain tumor, for what might have been their last Thanksgiving together as a family;
  • They allowed two grandparents, one of whom is suffering with progressive dementia, to spend time with their grandchildren; and
  • Flair helped a father who had been working long hours away from home for months, pay his wife and children a surprise visit over the Thanksgiving weekend.

Since going live in August 2018, Flair Airlines has quickly transformed the way that passengers travel across Canada. This low-cost carrier has made air travel extremely accessible to a rapidly-expanding Canadian market. Its passengers are able to purchase inexpensive fares and pay only for the ancillary features they want, which allows for a personalized and affordable air travel experience.