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Our Values & Impact

While others chase growth and profit, we credit our success to maintaining a singular focus on the seven proven principles and values that define everything we do.  

 

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CORE VALUE #2

Brave

We courageously lead the teams, companies, and communities we serve to break from the status quo.

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CORE VALUE #4

Unified

We win together with care, consideration, and empathy for the wellbeing of our partners and people by building lasting relationships of trust. We align incentives and operate with shared goals with our investors, employees, and partners.

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CORE VALUE #6

Tenacious

We have the tenacity and work ethic to never lose sight of the goal, measuring our success by the outcomes we manifest.

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CORE VALUE #1

Curious

We explore new ground and are fascinated, rather than frustrated, with people who think differently than us.

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CORE VALUE #3

Entrepreneurial

We are entrepreneurs who serve entrepreneurs. We seek growth and understanding and have the tenacity, ingenuity, and agility to entrepreneurially build businesses and are willing to “get our hands dirty” in the process.

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CORE VALUE #5

Agile

We are smart enough to navigate levels of a problem and adjust quickly in fast-paced environments.

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CORE VALUE #7

Accountable

We take full accountability for our actions. We act like owners and operate with high integrity in everything we do, seeking to have a positive and enduring impact on the people and communities we serve.

Investing with
a purpose

We use our investments to make an indelible improvement in our companies, communities and employees and we are proud of the significant positive impact our investments are making against intractable world problems.

Spotlight:

Esmeralda Negron

Former-pro and the greatest scorer in Princeton’s history finds new lanes promoting the sport she loves.

Esmeralda is on a mission to let the world see the Beautiful Game at its best. As Co-Founder and General Manager of ata football, she seeks to ensure women’s football gets the support and investment it deserves, from the grassroots up. Thanks to her vision, now fans have access to 225+ live and on-demand matches, highlights, and premium content from the top women’s football leagues around the world. 777 is proud to partner with Esmeralda to help make her dream come true.

WATCH HER STORY WATCH HER STORY

Former-pro and the greatest scorer in Princeton’s history finds new lanes promoting the sport she loves.

Esmeralda is on a mission to let the world see the Beautiful Game at its best. As Co-Founder and General Manager of ata football, she seeks to ensure women’s football gets the support and investment it deserves, from the grassroots up. Thanks to her vision, now fans have access to 225+ live and on-demand matches, highlights, and premium content from the top women’s football leagues around the world. 777 is proud to partner with Esmeralda to help make her dream come true.

WATCH HER STORY

Spotlight:

British Basketball

In the UK, minorities don’t feel represented in sports. 777 saw this as an opportunity to support change in a unique way.

With our introduction to British basketball in 2018 it became immediately apparent that the sport had two major, systemic problems – the first was that the sport was terribly underfunded and the second was that it lacked diversity. We started to work at the grassroots level and were able to leverage the London Lions Foundation. Together with the Foundation we are working to increase inclusion and promote the amazing sport of basketball through community and school-based programs and working to increase government funding for the sport.

 

READ MORE
BBL players

In the UK, minorities don’t feel represented in sports. 777 saw this as an opportunity to support change in a unique way.

With our introduction to British basketball in 2018 it became immediately apparent that the sport had two major, systemic problems – the first was that the sport was terribly underfunded and the second was that it lacked diversity. We started to work at the grassroots level and were able to leverage the London Lions Foundation. Together with the Foundation we are working to increase inclusion and promote the amazing sport of basketball through community and school-based programs and working to increase government funding for the sport.

 

READ MORE

Spotlight:

Vasco da Gama

Brazilian football club continues long tradition of promoting diversity with LGBTQ+ initiatives

Formed as a “Colony Club” of Portuguese immigrants in the late 1800’s, Vasco da Gama has always been more than merely a football club. It has been at times a home, a family, and often a leader for equality and justice, it was the first top-tier football club in Rio de Janeiro to hire a black athlete. This spirit lives on today with their first-in-the-sport campaign promoting LGBTQ+ awareness. We believe in Vasco da Gama’s efforts to drive change and are proud to be on their team.

 

READ MORE
vasco da gama team players

Brazilian football club continues long tradition of promoting diversity with LGBTQ+ initiatives

Formed as a “Colony Club” of Portuguese immigrants in the late 1800’s, Vasco da Gama has always been more than merely a football club. It has been at times a home, a family, and often a leader for equality and justice, it was the first top-tier football club in Rio de Janeiro to hire a black athlete. This spirit lives on today with their first-in-the-sport campaign promoting LGBTQ+ awareness. We believe in Vasco da Gama’s efforts to drive change and are proud to be on their team.

 

READ MORE
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