Unlocking value where others can’t

Established in 1893, Genoa Cricket and Football club is Italy’s oldest team. 777 had the honor of taking over stewardship in September 2021. We took on this responsibility with our permanent capital horizon in mind, and therefore we intend to develop Genoa over multiple generations.

777 already benefits from operational expertise and sector specialization in media and sports technology, as we rapidly implement our proprietary software tools to improve day-to-day operations. The next phase is to evolve this technology to transform the Genoa fan experience, and to improve on the field results.